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It may have been “only” 11 months of direct impact from COVID closures for workers in the hospitality industry. But experts say it will likely take 10 years for this once-thriving sector of the economy to recover.

Sales took a nosedive due to closures. Our hopes rested on a smooth and robust re-opening. Instead, we were greeted with inflated pricing from billion-dollar brands, spared the pain of closures since they were allowed to sell via grocers and liquor stores. There we were. Shut down with no end in sight.

Rather than sit idly by and watch this happen, we sparked a vision and Birch was born.

Birch is the first-ever profit-sharing spirits line, specifically created to benefit the Service Industry.

Nicole and Elliott Khayat
Closed Until Further Notice


Our support of the service industry does not stop merely with financials. Our marketing strategy purposely highlights Birch Founders Club members. We will focus on real stories about real people. We want to showcase your customers in your venue drinking your Birch VODKA, GIN and RUM.


100% of the proceeds from all Birch retail locations are redistributed to our Birch hospitality industry partners.

Empty Restaurant
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It will take 10 years to recover from 11 months of shutdowns. By purchasing Birch Gluten-Free Spirits, you are purchasing with a purpose. 

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